The UK aesthetic sector continues to grow rapidly and with it the number of companies offering training in non-surgical aesthetics in particular injectable treatments such as botulinum toxin and dermal fillers. This increase has spurred concerns for the Joint Council for Cosmetic Practitioners (JCCP) over vague and misleading representations of qualifications and pathways to practise within aesthetics by training companies. As such, the JCCP referred their concerns to the Advertising Standards Authority (ASA). A sample investigation into three establishments was conducted over several months and the rulings released this week.

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